How we helped Goodyear reduce Supply Chain Costs upto 35%

About the Business

* The Indian operations of US-based Tyre giant.

* Has two Manufacturing plants & RDCs feeding 28 C&F and 400 Distributors.

 

 

Business Challenge

* To optimise the supply chain cost – reconfiguring secondary distribution network

* To benchmark the Secondary distribution Process and costs in the Indian market.

Result Generated

Overall Supply Chain cost to serve reduced by 35% for Farm and 17% for Consumer PBUs

from the horse's mouth!

For Similar Results

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how we did it?

  • Conducted workshops to understand the efficacies of the Tyre Distribution and the Service Levels
  • Conducted pan India study with a team of 20 research associated to submit a detailed Benchmark Report of the Distribution Network and processes of all major Tyre manufacturers in India
  • Modeling and optimization the secondary distribution process taking into account the RDC’s, C&F’s and distributor locations for replacement market for the Farm and Consumer PBUs, data using multiple decision variables, objective functions and constraints
  • Simulated different scenarios with the purpose of cost reduction and Reported overall Supply Chain cost to serve reductions of 35% for Farm and 17% for Consumer PBUs
Conducted Workshops

to understand the efficacies of  Tyre Distribution and Service Levels

Pan India Study

for Benchmark Report of the Distribution Network and processes of all major competitors in India

Modeling Distribution

secondary distribution process taking into account the RDC’s, C&F’s and distributor locations

Optimising Distribution

using multiple decision variables, objective functions and constraints  for replacement market for the Farm and Consumer PBUs

Scenario Simulation

with the purpose of cost reduction so as to check if the plan is working or not

Reporting Cost Reduction

of overall Supply Chain cost upto 35% for Farm and 17% for Consumer PBUs

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