About the Business
* The Indian operations of US-based Tyre giant.
* Has two Manufacturing plants & RDCs feeding 28 C&F and 400 Distributors.
Business Challenge
* To optimise the supply chain cost – reconfiguring secondary distribution network
* To benchmark the Secondary distribution Process and costs in the Indian market.
Result Generated
Overall Supply Chain cost to serve reduced by 35% for Farm and 17% for Consumer PBUs
from the horse's mouth!
Gazelle displayed deep technical and process knowledge of Sales & Operations Planning and technical knowledge of Demantra and ASCP. They are very customer centric.
Gazelle demonstrated very deep domain knowledge in the areas of Supply Chain optimization and developed our Pan India Beer Sourcing model that helped us realize multiple opportunities of reduction in the total Sourcing costs under complicated business constraints…
For Similar Results
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how we did it?
- Conducted workshops to understand the efficacies of the Tyre Distribution and the Service Levels
- Conducted pan India study with a team of 20 research associated to submit a detailed Benchmark Report of the Distribution Network and processes of all major Tyre manufacturers in India
- Modeling and optimization the secondary distribution process taking into account the RDC’s, C&F’s and distributor locations for replacement market for the Farm and Consumer PBUs, data using multiple decision variables, objective functions and constraints
- Simulated different scenarios with the purpose of cost reduction and Reported overall Supply Chain cost to serve reductions of 35% for Farm and 17% for Consumer PBUs
Conducted Workshops
to understand the efficacies of Tyre Distribution and Service Levels
Pan India Study
for Benchmark Report of the Distribution Network and processes of all major competitors in India
Modeling Distribution
secondary distribution process taking into account the RDC’s, C&F’s and distributor locations
Optimising Distribution
using multiple decision variables, objective functions and constraints for replacement market for the Farm and Consumer PBUs
Scenario Simulation
with the purpose of cost reduction so as to check if the plan is working or not
Reporting Cost Reduction
of overall Supply Chain cost upto 35% for Farm and 17% for Consumer PBUs
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